Why Nish Man Makes Sense for Barbers

Walk into any busy barbershop and you'll see customers asking the same questions.

What should I use in my hair?

How do I get it to look like this at home?

For barbers, that's an opportunity.

At Costaline, we've been working with Nish Man for years, and one of the reasons we like the brand is simple: it gives barbers a huge range of men's styling and grooming products they can actually use behind the chair and recommend to their customers.

More Than Just Hair Wax

One of the biggest strengths of Nish Man is the range.

Different customers want completely different finishes. One wants something matte. Another wants shine. Someone wants a strong hold, while another just wants texture without their hair feeling overloaded with product.

Nish Man gives barbers plenty of options, including styling powders, waxes, clays, sea salt products, curl products, aftershave colognes and other men's grooming products.

Instead of trying to make one product work for everybody, you can recommend something that actually suits the customer's hair and the style you've just created.

Use It on the Customer, Then Show Them How

This is where barbers have an advantage over ordinary retailers.

You don't have to convince someone that a product works.

You can show them.

Use the product while you're finishing the haircut. Let the customer see how much you're using and show them how you apply it.

If they like how their hair looks when they leave the chair, recommending the same product for them to use at home becomes a natural part of the service.

It's not a hard sell.

It's simply:

“This is what I used in your hair today.”

Give Customers a Reason to Buy From Their Barber

Customers can buy men's hair products from supermarkets and chemists.

So why should they buy from you?

Because you're the person who just cut and styled their hair.

You know their hair type. You know the haircut you've given them. And you can explain exactly how to recreate that look tomorrow morning.

That's something a supermarket shelf can't do.

Nish Man also gives barbers access to products and variations their customers may not normally come across in mainstream retail stores.

Retail Can Add Up

Retail doesn't need to become the main part of your business.

Even selling a few products each day can add another source of revenue without adding another appointment to your schedule.

The customer is already sitting in your chair.

You're already using styling products.

And you're already talking to them about their hair.

Having the products available for them to take home simply completes the service.

A Range That Looks Like It Belongs in a Barbershop

Presentation matters too.

Nish Man was built around men's grooming and barber culture, so the range feels at home on a barbershop shelf.

And because there are so many different products in the range, you can start with a handful of your favourites rather than trying to stock everything.

Find the products you genuinely like, use them on your customers and build your retail range from there.

Try Nish Man in Your Barbershop

If you haven't used Nish Man before, come into Costaline Hair & Beauty Supplies and have a look through the range.

We're the exclusive Australian distributor of Nish Man, and our store is trade only for barbers, hairdressers, salon owners and other industry professionals.

We'll help you find a few products that suit the type of work you do and the customers sitting in your chair.

Use them. Recommend them. And let the products sell themselves.