Real argan oil adds shine-free softness and definition to a firm wax-paste base.

Best for: Classic, defined styles

Warm a small amount between palms before applying.

Genuine kaolin clay for true matte texture, with keratin protein to smooth as you style.

Best for: Textured crops & fades

Work through damp or dry hair for a soft matte texture.

Real mica gives a soft, light-diffusing texture for a natural "messy" look - not flat matte.

Best for: Natural, ‘messy’ textured looks

Apply to dry hair, tousle through with fingers for texture.

The highest concentration of clay, beeswax and fixing polymer in the whole range.

Best for: All-day extra-strong hold, thick hair

Warm thoroughly between palms - firm texture needs a full melt before styling.

Natural rice bran and castor waxes create genuine fibrous texture for sculpted styles.

Best for: Fibrous, sculpted styles

Rake through dry hair from the roots for a separated, fibrous finish.

The lightest wax content in the range, plus real Inca Inchi oil, for a soft, reworkable hold.

Best for: Fine hair & light, reworkable styles

Apply sparingly to dry hair - the lightest formula in the range.

A castor oil-based paste that balances hold and flexibility - restyles without flaking.

Best for: Flexible restyling through the day

Apply to dry hair - restyle freely without flaking.

The one true shine option in the range - a rich cream base with real emollients.

Best for: Clients wanting shine, not matte

Warm between palms and smooth through for a glossy finish.

A PVP film-forming polymer plus fibrous wax blend for strong hold that still moves.

Best for: Strong hold that still moves naturally

Work through dry hair, focusing on the roots for lasting lift.

A lightweight, water-based clay wax - less greasy and washes out easily at the basin.

Best for: Easy basin wash-out, quick client turnover

Apply to damp or dry hair - rinses out easily at the basin.

The same water-based clay family as M10, with extra carnauba wax for a firmer hold.

Best for: Firmer clay hold, still easy to wash out

Apply to dry hair for a firmer clay hold than M10.

Real Dead Sea salt roughens the hair fibre for genuine tousled texture, still conditioning.

Best for: Tousled, beach/textured finishes

Scrunch through dry or damp hair for tousled texture.